4 Free Online Marketing Strategies

Did you think that internet marketing requires a lot of spending? Well, it does, but not all the time. In fact, the best internet marketing company will teach you a few free online marketing strategies that will help you to improve your business and marketing strategy.

Marketing online may not be as expensive as traditional marketing. However, it will require you to spend some money, especially if you have no idea how to write, use SEO or create engaging ads. Still, there may be a way for you to improve your internet marketing strategies without having to spend any money…at all! Here are a few free marketing tips to help you improve your business.

Free Internet Marketing Strategies

1. Feedback

One of the best ways to improve your business is to get feedback. Feedback isn’t just to ruin your company or crash your hopes. They are meant to help you to improve. Ask a friend who is not affiliated with your business and go through a mock purchase of your products. While you go through the process, allow him to talk his way through it. Watch him as well. You both will probably find one or two things that you can change along the way. Besides having a friend give you feedback, you should also allow your customers to send you feedback as well. Place a button on your website that will allow them to send their thoughts and comments.

2. Check your keywords

Keywords can help a lot when it comes to marketing. If you have enough keywords, Google and other search engines can easily crawl your content and they’ll be able to analyze and rate your page, giving you a position in the search results page. If you have enough keywords in your content, you can be placed at the top of the ranks. Scan your content throughout the website. Are you using specific keywords? Are your keywords the phrases your target market will use in searching for your products? Make sure you have good keywords because your page rank highly relies on it.

3. Colors of your website

Colors can be very convincing. Now if you know how to convince someone with words, you should also use colors to help them make their decision. If you have call to action buttons, make sure they are colored green. Green is a positive color and it generally means GO.

4. Update your website

Customers like to know who they are dealing with before they make a purchase. If you don’t update your website every now and then, it’ll seem like you don’t care at all. Update every aspect of your website. Keep your About Us page updated. Your contact details shouldn’t be outdated either and your promos and discounts page should never show details that are a week too late.