How to Know Your Market Better

Gone are the days when marketing was all about beating the system and getting to page rank number 1. Gone are those days when all you had to do was stack an article with keywords and reap the traffic. Today, you have to do more than just the usual internet marketing services to remain at the top of the search engine results page. Instead, you need to get to know your market better.

You see, now that Google isn’t so easy to cheat anymore, it seems as if the only way for you to successfully market is to go directly to your target market. No more third party systems, no more relying on simple keywords and algorithms to get you the traffic. You need to know what your market wants. And what they want, you have to give it to them. So, what do you do to get to know your market better?

Use social media to get to know your market

1. Feedback

There is nothing more effective than getting the feedback of your current customers in order to improve your current processes. Feedback can be a little harsh sometimes, but when your customers are honest and critical about your business, you’ll know what you can change to create a better system. Feedback can be provided in many ways. You can set one up after every purchase, have pop ups whenever a customer clicks on something or simply give them a chance to send a feedback whenever they want. Encourage all of your customers to give feedback. If many people say one or more negative thing about your business, then you definitely have to find a way to improve it in the future.

2. Social media

What better way to connect with your target market? Social media has been one of the best ways to connect with your market. It may not be an easy platform, but it’ll give you a chance to see your market one by one. The most popular social media platforms, including Facebook and Twitter, give you a chance to connect to your customers. All you have to do is reply whenever they have questions. When they openly communicate with you, they give you a chance to know them better. Know what they want. Find out what they need. Because the more you know your market, the better it’ll be for your business. Don’t just stick to one social media platform either. If you have more social media accounts, your target market will have more ways to contact you.

3. Email marketing

Is there anything more personal than an email? If you truly want to get to know your market, email them. After every purchase, every drop by in your website, send them an email to thank them and give them a chance to reply and send you a message. Personalized emails to customers are rare, but they never fail to impress a customer. Besides, if you send them emails, you can also send them promotions and updates about your business.