Social Media Marketing: Can Google Out-Search Twitter?

As we mentioned last week, Google has unlikely competitors in social media marketing platforms. Twitter’s real-time search has forced Google to implement time filtered searches, but even that feature can’t compare to a real-time search that returns results within the second! We questioned how Google could maintain its position as King in Search without the real-time search feature that has revolutionized social media marketing. However, the solution may come sooner than we think—and not necessarily by any new innovations.

The Wall Street Journal is reporting that Twitter is in talks with Google and Microsoft about licensing deals that would integrate Twitter feed data into search engine results. Search engines like Bing already include some Twitter data in their search results, but a partnership could mean full-feed data that would include all tweets ever made. Currently, even searches on the social media marketing site only go back several days, returning only the most relevant results.

In social media marketing, it has become increasingly important to monitor company brands in real time and simplify interaction with customers. A small business owner will find it be to too difficult and too time consuming to find relevant news about their business on major search engines. Twitter’s real-time search allows for a small business owner to immediately see what people are saying about them and can give them an opportunity to right their wrongs.

While Twitter’s valuation is high, it isn’t planning on selling its business. Twitter intends on dominating the social media marketing business and eventually cashing in on its success. The partnership between the social media marketing platform and the search engine giants is rumored to earn Twitter, at the very least, several million dollars. It’ll be interesting to see if this deal goes through, proving that even Google has to acknowledge the power of social media platforms. In return, Twitter will become more ubiquitous and can take advantage of the number of searches Google and Microsoft produce daily.

Written by Daisy K.