Social Media Marketing: 5 Business Uses for Twitter

Twitter can be a great social media marketing platform for a business of any size. But, if you’re just starting out with Twitter, we’ve compiled a few ideas for you to utilize.

1. Company Newsletter

Twitter is a great way of dispersing information. In a business setting, you’re able to quickly update your work status, ask a question, answer one, and so forth. IBM social media manager Adam C. Christensen reports that “Twitter makes us a smarter company.” Over 1,000 IBM employees use the social media marketing tool to share information with coworkers, partners, customers, etc. that make up their corporation. Twitter has made it easier to share information immediately, rather than waiting for it to go through and be approved by corporate headquarters. Likewise, your company, no matter its size, can utilize it for the same reasoning.

2. Product Launches at No Cost

The great thing about word of mouth marketing is that it’s free. You can easily launch your new product at no cost on the social media marketing platform. As long as you actively advertise it and target the right users who would use your service, you could find your advertising budget to be zero. While we’re not saying you should replace your product launch campaigns entirely with Twitter, there are stories of products that have seen success through Twitter alone.

3. Use Twitter as a Marketplace

It’s evident that Twitter’s user base is growing by the day, so it’s very likely that your current customers and prospective customers are on the site already. One interesting example is CrowdSPRING (@crowdSPRING), a design company that exists almost exclusively on Twitter on a global scale. Customers who are seeking someone to create a logo or other graphic post up their requirements. Twitter serves as a marketplace for freelancers and small agencies to bid on potential projects by linking to their own ideas for the project. In an eBay-esque fashion, the entity that illustrates the best example wins the project bid.

4. Grow Your Niche

You can reach out to those interested in your industry and become an active participant. If done properly, you may find yourself being recognized as community leader. This can also help you update your company image. If you’re in an industry that customers may find “outdated,” you may benefit from Twitter by jumping ahead of your competitors onto the social media marketing circuit. This will be a more personal way to communicate with your customers and reach out to those who wouldn’t be able to find you otherwise.

5. Job Postings

If you’re looking to expand opportunities to seek out prospective employees, there is an abundance of people looking for jobs on the social media marketing site. Many Twitter accounts have dedicated themselves to posting up a variety of job postings. Likewise, you can create your own account to look for people to fill in positions that have opened up in your company. The best part is that Twitter will be a no cost alternative to sources like Craigslist.

Written by Daisy K.