Being proactive about brand management is essential to your business’s success. You can’t satisfy every customer and every bad review that exists can turn prospective customers away. In this technological age, your efforts for creating a positive image for your brand can be easily thwarted by one bad video regarding your brand, as is the case with Comcast. One of the top 10 YouTube videos for “Comcast” shows a technician sleeping on a customer’s couch.
Avoid having such negative stories rank high in organic search results for your brand. Most searchers don’t go past the first page of search engine results so imagine if you typed in the name of a brand and immediately found a bad review on the first page. As a consumer, you’d be skeptical about the brand, particularly with the product or service being talked about. Customers can be easily swayed by bad reviews because of a lack of trust and knowledge surrounding your brand.
Protecting Brand Reputation
Take Google for instance. The search engine giant has a policy of showing only two links from any one domain, meaning there are eight other listings from outside sites. However, you can get subdomains listed as well, if you have them. You can be proactive about your brand name by engaging in social media marketing to occupy those eight other slots. Each slot you successfully earn decreases the opportunity for a negative review to appear.
For a small business, profiles on social media marketing sites will rank on the first page, especially if you are proactive about updating information and promoting the brand. Activity will be vital, particularly since you can draw links from other sites, which will in turn increase the legitimacy of your brand and push your profile higher in rankings. Along the same lines, sites like Facebook and LinkedIn will allow you to post links on your profile. Take advantage of this by linking back to your homepage and two other social media marketing profiles.
The bottom line is that you should be proactive about your brand name. If you aren’t going to manage your reputation, you’re giving every bad review out there an opportunity to show up in those search results.
Written by Daisy K.
Protecting Brand Reputation
Take Google for instance. The search engine giant has a policy of showing only two links from any one domain, meaning there are eight other listings from outside sites. However, you can get subdomains listed as well, if you have them. You can be proactive about your brand name by engaging in social media marketing to occupy those eight other slots. Each slot you successfully earn decreases the opportunity for a negative review to appear.
For a small business, profiles on social media marketing sites will rank on the first page, especially if you are proactive about updating information and promoting the brand. Activity will be vital, particularly since you can draw links from other sites, which will in turn increase the legitimacy of your brand and push your profile higher in rankings. Along the same lines, sites like Facebook and LinkedIn will allow you to post links on your profile. Take advantage of this by linking back to your homepage and two other social media marketing profiles.
The bottom line is that you should be proactive about your brand name. If you aren’t going to manage your reputation, you’re giving every bad review out there an opportunity to show up in those search results.
Written by Daisy K.
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