Social Media Marketing: Google Wave

Google first mentioned Google Wave months ago at a conference and the buzz hasn’t stopped since. Google Wave is an in-browser communication tool that combines aspects of e-mail, Wiki, chat, social media networking and project management software that is set to release at the end of this month.

It has an array of interesting features. For one, it has the ability to replay any moment of the conversation, character by character so you can chat in real-time but never miss a thing. You can even drag items from your desktop to send to everyone participating in the conversation. And, like YouTube, you can embed Google Wave onto your webpage to make the chat happen on your blog.

You can even have a robot participate in the chat that will interact with users, provide outside information (i.e. from Twitter), or perform certain actions for you, such as retrieve stock info. Additionally, it has some features of social media marketing platforms. There are applications available, much like Facebook, where you can have live interaction with many users—to chat and network, even play games.

This plays in great with social media marketing to help communicate your brand with current and prospective consumers, while trying to form relationships with them. If you need to show them images or documents, this will simplify that sharing and learning process. It’s an addition to the social media marketing platforms that we’re so accustomed to. It really combines all types of social media marketing, from platforms to e-mail, and even blogging. Some have likened Google Wave like real-time blog comments when embedded.

We hope it can enhance social media marketing and cannot wait to test it out ourselves.

Written by Daisy K.