Social Media Marketing: Even Helping MySpace

Alterian, an integrated marketing company, reports that in a survey of 200, almost half believed that social media marketing will have the greatest impact on revolutionizing customer service and thus be the best area to invest in for the coming year.

Nearly half of all brands actively use social media marketing and an astounding 75% of brands have increased their use of social media marketing for their company. This boost has been triggered by the changing habits of customers, with Nielsen reporting an increased use of social media marketing platforms to express opinions about products and services, inquire for help, and even help brands build their name.

As you may recall, MySpace implemented a two-way sync with Twitter last week. Any updates to Twitter from MySpace utilize a link shortener similar to Twitter approved bit.ly, in the format “lnk.ms.” Amazingly, MySpace and Twitter users are responding positively to the two-way sync, with MySpace updates inundating Twitter. As of this week, MySpace short links make up 17% of all links on Twitter, after bit.ly which still dominates with 68% of all links. MySpace had originally implemented the URL shortener for six months prior to the two-way launch, reporting only 8.5% of all links on Twitter using their URL shortener.

What this shows us is that even a social media marketing platform can gain immensely from a partnership with other social media marketing platforms. Previously, we reported that the two-way sync would generate more activity within the targeted age groups on both social media sites, which it has. There is a lot of publicity surrounding social media marketing. And, with sites like Twitter and Facebook continually rolling out improvements for their platforms, more activity and more attention will be directed to social media marketing.

Written by Daisy K.