How To Maximize Twitter Chats (Part 2)

Yesterday, we gave you a lowdown on Twitter chats and how it can be beneficial for your brand or business. Today, we are following up with some tips from the folks over at Social Media Examiner.

Make sure your social media agency or your Internet marketing expert gets to read this! 

1. Understand the whole process. Before asking your Internet marketing expert to create your own Twitter chat, learn the ropes by following or perhaps even participating in some Twitter chats within your own industry. You can use Twebevent. It is a tool for tracking upcoming Twitter chats and it will help you get a feel of how it works.

2. Come up with a plan. Once you and your Internet marketing expert have the background, the next crucial step is setting things up. First, think about the hash tag. The hash tag is where it all starts and once you have one, it is difficult to change it so think hard and be strategic about it. It should be unique and it should have no negative associations. The hash tag should also be easy to type, easy to remember and therefore concise. Avoid double letters and symbols. Once that is done, ask your Internet marketing expert to arrange the day and time for your Twitter chats. Avoid sharing a similar schedule with a similar topic. One way to do this is to have a time table of all related or well-known Twitter chats so you can better manage your own.

3. Enlist powerful people as moderators. By powerful we mean influential and reliable people. It is your (or your Internet marketing expert’s) responsibility to welcome new members, keep the discussion focused, promote it regularly especially among the new members and to summarize the discussion at key points during the chat. Having moderators helps you touch base with your community and gives you a better idea of how you should conduct your chat sessions.

     4. Announce and promote your Twitter chats. You can have your Internet marketing expert create a short static reference page or ask your followers and brand ambassadors to promote it for you. The idea here is to use whatever medium is available and relevant for spreading the news about your Twitter chats.

We know we’ve only scratched the surface. Have you got any ideas? Share it with us!

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How To Maximize Twitter Chats

Chatting on Twitter is a great way to grow your fans and followers, tighten your community and of course, promote your brand or business. Why would you or your social media agency not want to try it?

Today, we are going to introduce you to exciting world of chatting via Twitter.

But first off: what is Twitter chats?

Your social media agency might have shown you this before. It is a public Twitter conversation revolving around one unique hash tag. With this hash tag, you can follow and participate in the discussion. It usually recurs on specific topics so those who are in on it are regularly connected.

What are its benefits?

For starters, it’s a great way to boost your social media presence particularly your Twitter following. One hash tag and you’ve got hundreds of people talking about your business and your brand. That’s social media heaven for you and your social media agency right there. Twitter chats are also helpful for beefing up the community supporting your business. It’s like a social media habit—they anticipate a good debate or conversation with fellow followers and they are bound together by one common factor—your brand or your business. This can help you and your Internet marketing services team to build your own group of loyal brand ambassadors. And if you’ve learned anything from our Internet marketing tips, you’d know that having brand ambassadors is a very effective way to push your business especially in the social media battle field.

Another great thing about Twitter chats is how it gives you and your social media agency instant feedback. Twitter chats provide a gold mine of social media research that other companies spend thousands of dollars on because they do not see the opportunity. Ask a question and you’ll get an answer. That’s how simple it is. (Of course, building the relationship is a slow and steady process.)

Tomorrow, we’ll jump in on the tips when using Twitter chats so make sure you and your social media agency will check that out.

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Exploring Google+ Hangouts

What can you do with Google+'s Hangouts?

A lot of things actually. Here is an idea from the folks at Social Media Examiner.

Maybe you and your social media agency can learn a tip or two. After all, it's free and hey, it's Google!

A history of marketing

Any Internet marketing expert should know their history. Does your own expert do?

If not, now is the time to catch up with some visual help from the folks at Hubspot. Remember, knowing about the past can help you make better and informed decisions for the future so scroll down and read on.

The History of Marketing From HubSpot

Much ado about mobile marketing

Among the Internet marketing services today, mobile marketing is one of the fastest rising stars. Do you know your mobile marketing? Are you updated on the goings on in the ever dynamic mobile landscape?

Here is an infographic, courtesy of Hubspot, to help keep you on your toes.

How Mobile Is Being Used in 2012 From Milagro Mobile Marketing