PPC Tips: How to Target Your Market Specifically

One of the best ways to save some money in pay per click management is through the use of specific target marketing. Because you are only allowing your ads to appear within a very limited setting, only the people who are eligible in those settings will get to see your ads.

This is a powerful, but highly overlooked feature in PPC management. Many businesses seem to target just about anyone because they don’t specify the places to which they want the ads to appear. Unfortunately, if they cannot really serve those people from other areas, then they are only wasting their money paying for the ads to appear to people they cannot serve. Instead of wasting money and targeting people you cannot serve, use these settings to limit your expenses and increase your chances at targeting the right market.

1. Set Specific Zip Codes

Out of the millions of zip codes around the world, do you know which ones you wish to target? You cannot target everyone unless you can truly cater to their market. If you have a specific market to serve, you need to set your pay per click campaign to appear only in the zip codes you can serve. In this feature from Google AdWords, you can easily choose up to 1000 zip codes for your ad to appear in. If you have more than one area to target, then you can set it up in your account. Choose your zip codes carefully so your ad only appears to those people you can serve.

2. Market Within the Physical Location

The problem with setting your campaign to a specific location is that sometimes, if anyone from anywhere searches your keyword with that specified location, they will still trigger your ad, even if they are actually a thousand miles away. And because they are not your target market, you will still be catering to people who are likely to click on your ads but not buy from you. However, if you specify to market only within a specified physical location, then you can set your ad to appear only within the place mentioned.

3. Market Outside the Physical Location

This is the opposite of feature number 2. If you don’t want to target the people within your location, you can set your campaign to market only outside your specified location. This means that if you set your campaign to California, it will allow anyone who searches for your products or keywords and the location to see your ad. Anyone, but the people in California. This form of specific target marketing may be useful for those who are selling properties or renting them out for vacations.