5 Reasons Why You Should Use YouTube to Market

Did you think YouTube is just some people’s way of getting into the spotlight? Well, you’re actually right. Because this social media platform is not just an ordinary streaming video platform for movies, trailers, TV shows and cartoons. It’s also a great way to market your products and build a good reputation. And no, you don’t have to be an expert to use this internet marketing service. In fact, even if you’re only a start-up company, you can use this platform to market your products.

But why use YouTube? Why can’t you just do what everyone does and do SEO and content marketing? Besides the fact that social media marketing is actually pretty powerful, here are a few other reasons you should consider.

1. There are millions of people on YouTube

Why not? Millions of people is enough to make your business big. It’s enough to get you the attention you need to make your business successful. It’s enough to keep your business running and gain a good reputation. Who doesn’t want that? If you truly want to tap into the market of the millions of people on YouTube, you’d use it as a medium to get into their bubble.

2. It is easier to show your target market what they want

How hard is it to explain to people what they want to hear? You need a good writer to get people to understand what they want to know. But if you make a video, you can easily show the people what you want to show them. Less all the grammar, punctuation and SEO, of course.

3. People like to see for their own eyes

There’s just something about seeing what they want to see. If you give your customers a video to show them how your products work, they will understand better. They will know what your products or business is like. Through a video, you can easily get your point across.

4. You can easily establish trust

Because people can see what your business does with their own eyes, you can easily establish trust in your customers. You’re not asking them to trust you based on your expertise. Instead, you are telling them to trust you based on what they see. And sometimes, that’s a very strong point to play on.

5. Less strategies, more insights

Since you don’t need to strategize a lot when you use YouTube, you can use more time to create videos, check your insights and see what works and what doesn’t. It’s not about getting keywords and playing for Google anymore. It’s about getting people to see what they want or need to see from you.