Social Media Marketing: Business Blogging Tips

As with every activity we participate in, there is a right and wrong way to do it. A blogger can write as many blogs as he wants to, but ideally he’d want an audience larger than himself reading it. In the social media marketing sphere, business blogging is great for bringing attention to a business, attracting new customers, and keeping those customers informed about what’s happening in your industry.

1) Your Blog is NOT a Press Center

You can still advertise your product and business through your blog, but only to an extent. For example, if your blog content consists mainly of press releases, you are being impersonal and are focusing solely on self promotion. Blogging is a social media marketing tool geared to connect to your users. If your blog content doesn’t offer much in return, readers will stop following your blog. When advertising your products, reach out in a way where it will appeal on a personal level to your customer. Additionally, your blog posts should encompass changes in your industry, tips and tricks you’ve picked up, and insights into the company that your readers will learn from.

2) Post on a Regular Basis

A majority of blogs and social media marketing platforms we follow post on a regular basis, whether it’s a couple times a week or daily. It’s best to offer readers new blog content a few times a week to ensure that they’ll have a reason to frequent your blog in the future. Posting at irregular intervals will likely deter readers from visiting your blog frequently, as they will be seeing the same dated content over and over.

So, figure out how many times a week you’d like to post. Then, brainstorm ideas ahead of time for blog ideas. As a social media marketing medium, take advantage of ideas circling your industry through other sources—this can be other social media marketing sites, blogs, customer suggestions, and so forth.

3) Engage Your Audience

As with most social media marketing platforms, the whole point of being a “social” media is building relationships with your audience. Encourage your readers to respond to what you write; it will help you connect to your readers. This also means re-commenting when necessary to keep the conversation going. The objective of this is to use your blog to build a community of relationships. In the long run, those readers are the ones providing constructive feedback for the product or service you offer. If they like your product of service, they’ll pass the word onto their friends.

Also, be sure to comment on other blogs in your industry to build the legitimacy of your blog!

4) Making New Content Easy to Access

Make sure any new content you post will be easily accessible to readers. This means having your blog link advertised correctly—displayed prominently on your main site, on your social media marketing platforms, on your business cards, and so forth. Also make sure to use a full RSS feed to make it easy for your readers to subscribe and read your blog. Most importantly, optimize your blog for search engine optimization (SEO) purposes by placing relevant keywords in your titles. Write about what you think your customer base wants to search for, but don’t overdo the keywords! Readers can easily detect cheap maneuvers like that.

5) Don’t Expect an Overnight Success

It will take time to build up your readership, so don’t get discouraged by a lack of blog hits. At least commit a year to your blogging efforts with the tips we’ve provided. If you provide good, solid, and interesting content, readers will find you one way or another. Make the most of commenting on other like-minded blogs in your industry to build a follower base, make your blog content is easily accessible (point #4!), and interact with your readers as much as possible. This will help build a solid rudimentary base for the start of your business blog.

Written by Daisy K.