Which Social Media Platforms Would Work Well for Your Business?

Out of the many social media platforms of today, do you really know which ones you should use for your business? Once upon a time, even the best internet marketing company had a hard time choosing which platform to focus on. And in time, they had to slowly figure out which social media platform worked best for their business.

In order to help you choose, here’s a list of the most popular social media platforms and why you would use them.

Facebook Marketing

Facebook

As the most popular social media platform of today, it has not only evolved to be a billion dollar business, but it has also been a great medium for internet marketing services. On Facebook, your business can create a page which can be used to connect to your followers. This in turn, gives them a chance to be updated with your business. Some websites can even automatically post new blog posts directly to the Facebook page.

Unfortunately, because Facebook is more of a community rather than a business platform, it’ll be harder to market to your audience within the platform. Facebook is still a great way to build loyalty to your brand. As long as you can balance genuine customer service and marketing, Facebook is the ideal medium for your business.

Twitter

This social media platform may be a great medium for connecting with highly influential people. But because you can only post a limited number of characters per status, it can be difficult to actually build relationships with customers. Still, Twitter proves to be a convenient way to update followers and fans with any business updates on a live basis. By using hashtags (#), you can easily get people to see your tweets when they start looking for more information about your business.

Unlike Facebook where you have to look for your target market, Twitter has a more open market. By simply starting conversations with other people or retweeting their posts, you can easily gain their interest.

Google+

Since it’s a product of Google themselves, this new social media platform should not be overlooked. Even the best online marketing companies have started to market in this social media platform because it’ll help increase their search engine rankings.

One of the best features of Google+ is that it will allow you to create circles of followers. These followers can be a classification of how you market to them. Since you cannot market the same way to everyone, you can group them instead and market to similar people at one time. Unfortunately, do remember that Google+ is not as huge as Facebook is at the moment. It may be hard to get to your target audience, but once you do, it will be as rewarding as marketing on either of the first two social media platforms.