The term "blog" came from the word "weblog", which simply means a web journal. Search engines, especially Google, love blogs for the simple reason that, like the traditional writing of journals, blogs are updated regularly. The engines love lots of content when crawling a websites' pages.
Nielsen Consumer Insight reported that people are now spending 20% more time each day reading blogs. That means you are going to be left behind If you are not yet blogging today.
As for Search Engine Optimization (SEO), blogging is great for establishing your reputation online, for building relationships with your market, for creating new content for your site on a regular basis, and even help you get to the top ranks in the search engines (which in turn can generate up to 7 times more sales).
And you do not need to be a writer to create your own blog, you do not even need to be a technical wizard! There are lots of places where you can get free blogs to get yourself started.
And as for the actual writing, a blog is all about showing your personality and sharing your opinions and ideas.
So do not sweat it if you are not a word nerd or a "walking dictionary" as some would call it. Just write from the heart, and your readers will surely love it!
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