Recently, TurnHere reported that brands and marketing agencies are putting video in the forefront of their marketing efforts for 2010. We reported in the past that video has been an increasingly vital engagement object for search engine optimization and now other firms are realizing the importance as well. While video has not been integrated in all search engine optimization and online marketing efforts, this will soon change.
The research study focused on 116 respondents from a range of small to large companies in a variety of fields—from Fortune 500 brands, regional brands, digital, PR and traditional marketing firms. The consensus was that video’s priority outranked that of email, search marketing, and social media marketing. Videos most important uses were for branding (60%), gaining exposure on video sites (54.7%) and creating viral content (48%). All these uses have received positive feedback from firms in the past couple of years, particularly viral content (such as the iPhone one we shared).
We’ve previously cited firms’ need to utilize the engagement object for search engine optimization and branding. Now, to further back our claims, the research found that 57% of companies who have used video use it for branding purposes. Other uses were for product or service demos (40%) and for customer or employee testimonials (37%).
Now, for small and large businesses alike, the time to start producing videos is now. With video on the priority list for many firms, those who fail to incorporate it may fall behind to the perks of video in search engine optimization, branding, and exposure.
Written by: Daisy K.
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